Bestselling author and real estate, television, and media icon Ryan Serhant shares his proven strategy to build your brand from scratch.

Brand It Like Serhant brings readers through Ryans three-step strategy that transformed him from that-broker-above-Burger Heaven into the founder of SERHANT., the most recognized real estate brand in the world. Whether youre a real estate broker, a hair stylist, or a freelance contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brandyou just might not know it yet.

In Phase One, youll discover your core identity, from your written brand statement to fonts, colors, posing for photos, and more.
In Phase Two, youll learn how to deliver consistent contentrealisticallyby understanding social platforms and making the right choices for your work.
And in Phase Three, youll shout it from the mountaintops: share your accolades, leverage growth, and achieve your full potential.

Weaving interviews with household names like Gary Vaynerchuk, Rebecca Minkoff, and Mark Manson, custom worksheets to get organized, and a case study of one persons progress through each chapter, Brand It Like Serhant is a textbook, classroom, and teacher rolled into one. From start to finish, Ryans actionable guide empowers you to build an authentic, enduring brand by becoming known for what you want to be known forand skyrocket your career.